In today's global, data-driven world, businesses rely heavily on accurate and reliable address information. Whether it's for shipping, targeted marketing campaigns or other operational processes, poor quality addresses can negatively impact customer experience and business efficiency. That's why more and more companies are turning to address verification software to ensure data accuracy.
But not all address verification solutions are created equal, especially when it comes to price and coverage. While Google's Address Validation service is free to use, it has many limitations including 30 day maximum data storage, restrictive country coverage and non-existing GDPR compliance making it unusable for companies that need to verify EU citizen addresses.
A better solution is the Address-Validator by Byteplant, an address validation API that offers all the functionality of the Google service without the limitations and significantly lower pricing. The Address-Validator can validate addresses across 27 countries and provides a standardized address format, geocode and assessment of deliverability. It also includes unique risk signals that help reduce the number of bad addresses in databases and prevent address tumbling, which happens when fraudsters submit multiple transactions with the same address.
The benefits of address validation are wide-ranging and impact all aspects of a company's operations, from front-end to back-office. For example, it can minimize returns and chargebacks for e-commerce platforms by ensuring that customers' addresses are valid and correct. It can also improve the customer experience by streamlining registration or checkout in online forms, as well as ensuring the accuracy of loyalty programs and billing processes.
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